Nicole Kidman's Chanel No. 5 Ad

The Chanel No. 5 perfume product had previously been endorsed by Marilyn Monroe, Catherine Deneuve, and, most recently, Nicole Kidman.








The link to the ad poster picture:
http://www.nicolekidmanunited.invisionzone.com/index.php?showtopic=1672


I find this advert interesting because it is unique and different from the normal adverts we are viewing. It is different in the sense that the full advert is 2 minutes long which is four times as long as an ordinary ad which is 30 seconds long, and thus has longer screen time. Also, this advert is filmed to be like a mini movie advert, much like a Hollywood film with a storyline, hence the schemata of this advert may be slightly different from those of normal adverts. As you may have guessed, it is one of the most expensive adverts that had been made and the preparations for this advert had taken for months. Since this advert had been made by the same person(Baz Luhrmann) who made the movie Moulin Rouge, it bears several intertextual reference to that film, especially in the storyline of the advert which is quite similar to that of the movie.
While the advert's main purpose is to promote the perfume product, the product itself does not appear in the video of the advert itself, unlike most other adverts. Only at the end of the advert, do we see the pendent that Nicole Kidman wears around her neck bearing the Chanel No. 5 symbol, but the product and perfume bottle itself do not appear unlike Catherine Zeta Jone's Elizabeth Arden ad where the perfume bottle appears at the end of the advert.
The advert is also able to assert the embodiment of Chanel No. 5: A gazelle-like beauty, vulnerable and rich, seductive and adored just like Nicole Kidman. It hints that whoever uses the perfume will have Nicole's characteristics transferred onto the wearer. Nicole is just the right person for this ad because she has all of these qualities. The character that Nicole portrays in the advert is quite similar to her experience in real life. She is often on the run from the paparazzi, and in the advert she escapes into a taxi that has already been boarded by a handsome guy who does not know her identity as a celebrity and whom she falls in love with later on which also signifies her desire to escape from the press and be rescued by her male lover.

You can view the advert here:



and here:
http://www.ifilm.com/ifilmdetail/2658256?htv=12&htv=12

Happy Chinese New Year!!