Review of AY 2006/2007 Semester 1
I had three papers for the end of semester exam for semester 1 AY 2006/2007. The first 2 papers were advertising strategies and literary stylistics. The paper for advertising strategies is fine. It has 50 MCQs and 2 essay questions – 1 long and 1 short. Overall, the paper is okie. The long essay question asked what are the difficulties that marketers face when they plan to market to global markets such as China. The short essay question asked what is meant by a good advertising. Literary Stylistics paper was on 29 Nov 06 evening. First question is fun. I had chosen to use figurative language to analyze the poem. Figurative language can include metaphors, metaphors of transitivity and lexical density. I had used the last two mainly to analyse and interpret the poem. The poem is William Blake’s The Poison Tree.
A POISON TREE
(from songs of Experience -1794 ) by William Blake
I was angry at a friend:
I told my wrath, my wrath did end.
I was angry at a foe:
I told it not, my wrath did grow.
And I water'd it in fears,
Night and morning with my tears;
And I sunned it with smiles,
And with soft deceitful wiles.
And it grew both day and night,
Till it bore an apple bright;
And my foe beheld it shine.
And he knew that it was mine.
And into my garden stole
When the night had veil'd the pole:
In the morning glad I see
My foe outstretch'd beneath the tree.
I had more worries for the second question which I had chosen to analyse the use of nouns that is provided in the passage extracted from a novel written by a South African writer. My answers are quite repetitive and kept revolving around the same points. I had my last paper on 2 Dec 2006. The last paper was for ecommerce. The paper consisted of 50 MCQs and 1 essay question divided into 3 sub questions. The questions are rather tricky – some of the question phrasing involves using the “not” word in it to confuse the students. The essay question is entirely on mobile commerce.
I had taken these 4 modules this semester: Literary Stylistics, Advertising Strategies, Interactive Storytelling and Ecommerce.
Advertising Strategies is quite interesting and for the project, I had a chance to research on StarHub MaxOnline broadband. While researching and conducting interview at the StarHub centre, I had also learnt that advertisements are not that simple. For example, there are different categories of advertisements which include brand ads and retail ads. Brand ads are those ads that emphasize on promoting the brand itself which sometimes can resort to using emotional appeals. For example, StarHub ads always uses a wacky image such as the astronaut and the dog on the moon for the recent MaxOnline FlexiSurf ad in order to portray a kind of creative image to the customers in order to entice them to be attracted to the ad. Retail ads are those ads that serve to emphasize on promotions itself. For example, what gifts are bundled with a specific service that you subscribe with and what is the amount of discounts that you can have when you subscribe to a service, etc. The project for this module is very competitive. The highest score for the report is 24/25 and a few groups have got this score. I guess the Tiger Beer TVC must be outstanding.
Interactive Storytelling is one of the best and newest modules available in NUS because it is entirely hands on module. The first assignment is creating 3 different picture story cycles simply by reusing the same images and rearranging them. I had talked about this assignment in a previous blog post. Assignment 2 is creating 8 plots out of a story premise. The key to the assignment is again reusing and mixing the plot points which enable us to realize the many possibilities of an interactive story which is not supposed to be linear based but to have multiple pathways throughout the story which gives the user meaningful choices. Assignment 3 is choosing the plot point from assignment 2 and creating an elaborated and specific scene from the plot point. The final project is building up from these first 3 assignments and creating a specific substory scene with added variables from the multi-dimensional main characters that had been created for the scene.
Literary Stylistics has quite some overlaps with literature but it is more linguistics based. The main aim of this module is to learn the different linguistic tools that are taught to us in the module, in order to analyse and then interpret the text that is given to us. The point is to show us that using linguistics as a tool for analysis can provide us with a meaningful and insightful interpretation of the text itself and thus linguistics can be a very important tool for analyzing texts.
The ecommerce module is basically about learning the various ways that a business or any individual can conduct commerce activities through the internet. It includes B2B, B2C, C2C and mobile commerce, etc. I had learnt quite many new stuffs that I had never heard of which includes reverse auction which is an auction specific to Priceline but it is also used for other businesses in order to source for the cheapest third party to help the business perform some of its commerce activities such as designing and building parts of a product for the main company. Another term is escrow services which is a third party and neutral party that holds the payment that you will be paying to the seller, but until the seller has delivered the product and you have confirmed that you have received it, then the escrow service will pay the seller. The purpose of the escrow services is to ensure the payment and delivery of the goods which is the trust factor in ecommerce that many auctions lack in.
Currently, I’m trying out the expansion for Warhammer 40k: Dark Crusade. Will update soon with some screenshots.
Arghh, just had a fever earlier today of 38 degrees celsius. Was feeling so cold man, even when covered up. Had goosebumps all oevr the body.
Had some thoughts about changing major, but it looks like I just have to continue majoring in my current major. Here's the advice from Vincent Ooi:
Dear Weimin,
Thanks for yours.
My response is as follows.
1. We in ELL would of course be happy to have you continue as our major.
2. Notwithstanding this, you’ll have to think long and hard about which major will allow you to better achieve the career of your choice. But aren’t you already taking/taken modules from both? This fact will be reflected in the exam transcript for the employer.
Ultimately, it’s a personal decision you’ll have to make – I’m reminded of the poem by Robert Frost, “The road not taken” (google if you must! J).
Best wishes,
Vincent
Just done the module preference exercise earlier today. Have chosen these few modules tentatively: Child language, Morphology and Syntax, Language and Internet, Narrative Structure and Game Design.
A POISON TREE
(from songs of Experience -1794 ) by William Blake
I was angry at a friend:
I told my wrath, my wrath did end.
I was angry at a foe:
I told it not, my wrath did grow.
And I water'd it in fears,
Night and morning with my tears;
And I sunned it with smiles,
And with soft deceitful wiles.
And it grew both day and night,
Till it bore an apple bright;
And my foe beheld it shine.
And he knew that it was mine.
And into my garden stole
When the night had veil'd the pole:
In the morning glad I see
My foe outstretch'd beneath the tree.
I had more worries for the second question which I had chosen to analyse the use of nouns that is provided in the passage extracted from a novel written by a South African writer. My answers are quite repetitive and kept revolving around the same points. I had my last paper on 2 Dec 2006. The last paper was for ecommerce. The paper consisted of 50 MCQs and 1 essay question divided into 3 sub questions. The questions are rather tricky – some of the question phrasing involves using the “not” word in it to confuse the students. The essay question is entirely on mobile commerce.
I had taken these 4 modules this semester: Literary Stylistics, Advertising Strategies, Interactive Storytelling and Ecommerce.
Advertising Strategies is quite interesting and for the project, I had a chance to research on StarHub MaxOnline broadband. While researching and conducting interview at the StarHub centre, I had also learnt that advertisements are not that simple. For example, there are different categories of advertisements which include brand ads and retail ads. Brand ads are those ads that emphasize on promoting the brand itself which sometimes can resort to using emotional appeals. For example, StarHub ads always uses a wacky image such as the astronaut and the dog on the moon for the recent MaxOnline FlexiSurf ad in order to portray a kind of creative image to the customers in order to entice them to be attracted to the ad. Retail ads are those ads that serve to emphasize on promotions itself. For example, what gifts are bundled with a specific service that you subscribe with and what is the amount of discounts that you can have when you subscribe to a service, etc. The project for this module is very competitive. The highest score for the report is 24/25 and a few groups have got this score. I guess the Tiger Beer TVC must be outstanding.
Interactive Storytelling is one of the best and newest modules available in NUS because it is entirely hands on module. The first assignment is creating 3 different picture story cycles simply by reusing the same images and rearranging them. I had talked about this assignment in a previous blog post. Assignment 2 is creating 8 plots out of a story premise. The key to the assignment is again reusing and mixing the plot points which enable us to realize the many possibilities of an interactive story which is not supposed to be linear based but to have multiple pathways throughout the story which gives the user meaningful choices. Assignment 3 is choosing the plot point from assignment 2 and creating an elaborated and specific scene from the plot point. The final project is building up from these first 3 assignments and creating a specific substory scene with added variables from the multi-dimensional main characters that had been created for the scene.
Literary Stylistics has quite some overlaps with literature but it is more linguistics based. The main aim of this module is to learn the different linguistic tools that are taught to us in the module, in order to analyse and then interpret the text that is given to us. The point is to show us that using linguistics as a tool for analysis can provide us with a meaningful and insightful interpretation of the text itself and thus linguistics can be a very important tool for analyzing texts.
The ecommerce module is basically about learning the various ways that a business or any individual can conduct commerce activities through the internet. It includes B2B, B2C, C2C and mobile commerce, etc. I had learnt quite many new stuffs that I had never heard of which includes reverse auction which is an auction specific to Priceline but it is also used for other businesses in order to source for the cheapest third party to help the business perform some of its commerce activities such as designing and building parts of a product for the main company. Another term is escrow services which is a third party and neutral party that holds the payment that you will be paying to the seller, but until the seller has delivered the product and you have confirmed that you have received it, then the escrow service will pay the seller. The purpose of the escrow services is to ensure the payment and delivery of the goods which is the trust factor in ecommerce that many auctions lack in.
Currently, I’m trying out the expansion for Warhammer 40k: Dark Crusade. Will update soon with some screenshots.
Arghh, just had a fever earlier today of 38 degrees celsius. Was feeling so cold man, even when covered up. Had goosebumps all oevr the body.
Had some thoughts about changing major, but it looks like I just have to continue majoring in my current major. Here's the advice from Vincent Ooi:
Dear Weimin,
Thanks for yours.
My response is as follows.
1. We in ELL would of course be happy to have you continue as our major.
2. Notwithstanding this, you’ll have to think long and hard about which major will allow you to better achieve the career of your choice. But aren’t you already taking/taken modules from both? This fact will be reflected in the exam transcript for the employer.
Ultimately, it’s a personal decision you’ll have to make – I’m reminded of the poem by Robert Frost, “The road not taken” (google if you must! J).
Best wishes,
Vincent
Just done the module preference exercise earlier today. Have chosen these few modules tentatively: Child language, Morphology and Syntax, Language and Internet, Narrative Structure and Game Design.
posted by Snow Angel at 4:45 AM
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