Multimodality

" In defining the genre of an educational CD-Rom, inclusion of both visual and verbal genres is salient because both semiotic systems are specialised to make meanings in different ways. The point is that the multimodal integration of the two produces a multiplying effect meaning that the one contexualises the other to produce an overall text meaning." (Baldry, 2000:60)

Baldry, Anthony. (ed.) 2000. Multimodality and multimediality in the distance learning age. Campobasso, Italy: Palladino Editore.